kUntitled-1

About:
Our project focus was promoting county tourism to visitors and expanding the website and app's core user group; by understanding the experience of trip planning and information requirement while making decision.

Client: Harford County Tourism
Year: 7 Weeks
My role: User Experience Researcher
Methods: Competitive Analysis, Contextual Interviews, Affinity Diagraming, Experience Modeling, Sketching, Prototyping, User Testing
Tools: Sketch, Photoshop, Pen & Paper

asgeir-pall-juliusson–90kxRqKSmc-unsplash

PROJECT OBJECTIVE

Improving the UX of the Harford

County Website and App

PROJECT

OBJECTIVE

Improving the UX of the Harford

County Website and App

Overview & Client Details

Harford County is a county in the U.S. state of Maryland. Harford County was formed on March 22, 1774, from the eastern part of Baltimore County with a population of 13,000 people.
The Harford County Department of Planning and Zoning is responsible for overseeing the growth and development of Harford County. The Department seeks to better meet the needs of county visitors by enhancing its current app and website. They currently provide access to county services, information, and resources, including news, calendar, facilities, mini-apps and sign up for county notifications but it does not specifically encourage tourist activities. It is most heavily used by 30-40 year-olds, however, the county would like to enhance the app to more fully engage business and vacationing visitors, and expand its user base beyond the core user group.


12211 copy3



Project Focus, Mission & Business Goals


Our project focus were promoting county tourism to visitors and expanding the website and app's core user group; by understanding the experience of trip planning and information requirement while making decision. Our mission and business goals were:
Increase engagement with non-residents including business and vacationing visitors
Promote county tourism to residents and non-residents
Expand the core user group of the app beyond 30-40 year olds
Improve accessibility of information from the app/website

 

 

Project Focus, Mission & Business Goals


Our project focus were promoting county tourism to visitors and expanding the website and app's core user group; by understanding the experience of trip planning and information requirement while making decision. Our mission and business goals were:
Increase engagement with non-residents including business and vacationing visitors
Promote county tourism to residents and non-residents
Expand the core user group of the app beyond 30-40 year olds
Improve accessibility of information from the app/website

 

Affinity Diagram

In the background research process, we analyzed the Harford County app and website, did a comparative analysis of similar websites and analyzed popular trip planning sites. Then, we conducted 8 contextual interviews across the varied demographics, formulated affinity diagrams from notes made in the interpretation sessions. We also built three Contextual Design Experience Models to show the structure of users’ lives from multiple points of view and help us to collect, incorporate and use our data.

IMG_0471.jpeg copy
_MG_3981 copy copy copy

Contextual Design Experience Models

After doing user research, competitive and complementary analysis and lots of concepting and ideation, we came up with some design ideas and then created prototypes for our proposed solutions.  We wanted to create a more engaging online experience for users, which we achieved through observing and doing a retrospective account of the listed activities in a series of interviews.

Contextual Design Experience Models

After doing user research, competitive and complementary analysis and lots of concepting and ideation, we came up with some design ideas and then created prototypes for our proposed solutions.  We wanted to create a more engaging online experience for users, which we achieved through observing and doing a retrospective account of the listed activities in a series of interviews.

Screen Shot 2020-01-27 at 5.31.47 PM


Identity Model

DayInTheL


Day In the Life Model

copy Consolidated Sequence Model.xlsx
copy Consolidated Sequence Model.xlsx


User Sequence Model


Key Methods & Tools

Competitive Analysis  •  Contextual User Interviews  •  Sketching  •  Prototyping  •  Presentation   •    Affinity Diagramming    •    Sketching    •     Storyboarding

Ideation

Combining insights into cohesive experiences through user stories.

Visioning 3
Visioning-2
Visioning-1

Design Ideas & Prototypes

  • Put attractive pictures on the main page. Replace generic stock images on the main webpage with images from the county
    Advertise interesting and novel experiences/attractions unique to Harford County
  • Show what people are talking about from social media - Instagram, Facebook, Twitter
  • Support trip planning with displaying accurate and up to date information about future events
  • Group activities together, so that they are easier to find with respect to what people want to do
  • Show user testimonials for activities and places in Harford County
  • Give weather based on event options
  • Relevant and important information should be easy to find
  • Add option to make itinerary which syncs with your personal calendar
1_Itinirary
3_Main-Page
4_Novel-Experience-and-Pre-Planned-Trips

Other Design Ideas

  • Give information on the different ways one could get there and the time it would take
  • Include a virtual tour, to allow users to get a sense of Harford County before they travel
  • Suggest pre-planned experiences for travelers to the county
  • Provide discussion threads for people to talk about their experiences and ask questions
Screen Shot 2018-12-10 at 10.08.39 PM


Home Page | Show everyone how fun Harford can be

Screen Shot 2018-12-10 at 10.09.16 PM
Screen Shot 2018-12-11 at 1.23.50 PM


Find Events Pages | Let’s find your next muse

Screen Shot 2018-12-10 at 10.09.24 PM


Smart Itinerary | Your trip at a glance


LET'S CONNECT!

You can find me on LinkedIn and Instagram. Or if you'd prefer, gkeshavarz88@gmail.com

 

LET'S CONNECT!

You can find me on LinkedIn and Instagram. Or if you'd prefer, gkeshavarz88@gmail.com

LET'S CONNECT!

You can find me on LinkedIn and Instagram. Or if you'd prefer, gkeshavarz88@gmail.com