“Naftoon” is a multimedia art project, integrating photo, video, audio, and animation representing the essential role of oil in Iranian society. Using oil as a natural substance and a metaphor, and a medium through which to consider concepts of personal and national identity My intention is to emphasize the role of oil on a social, more than political or economic, level, but the latter necessarily issues seep through. Relying on nature and time, as well as processes of reflection, repetition, and absorption, I aim for these site-specific installation and video works simultaneously to mesmerize and to elicit thoughtful engagement. Through familiarity of materials and aesthetic sensibilities, I wish to establish a space of and for reflection, hopefully without imposing my personal political views.